Commercial Schools

Easy Method Driving School


The Situation:

Washington, D.C. driving school wanted an ad campaign to compete with major retail chain operation, with a large ad budget.



The Idea:

Design an ad campaign with appeal to "stay-at-home" females seeking freedom from a house bound existence. This commercial school corners the market and runs the competition out of town.


Ad Theme: "If it wasn’t easy, we’d have to change our name"