Retail Chains

Melart Jewelers


The Situation:

Family owned jewelry chain wanted to build business by increasing diamond sales.



The Idea:

Created electronic ad campaign with vintage rock jingles reminiscent of days when couples first discovered love. Produced infomercial "Mr. Jeweler" to build sales during opportunity months. Family business sold to corporate investors.


Ad Theme "Melart Keeps the Love Light Burning"

The Operation expanded to Mall and Suburban locations experiencing mega-million dollar sales increases.